Blog

Connecting BAD

We are now connected to each other in unprecedented ways. These connections can be used to cause damage as I suggested a few days ago in regards to the nefarious actions of those who stole credit card information from Target. But there is another side. Earlier this week, while in Chicago, I got out of […]

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Primum non nocere

Primum non nocere  – A new oath for marketers? Recently, here in the USA, a major financial issue shook millions of households. Giant US retailer Target admitted that personal credit card data had been fraudulently taken through their point-of-sale machines. Between November 27 and December 15, 40 million credit and debit cards may have been […]

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An Inconvenient Word

Perhaps it is because I started my career as a copywriter. Or maybe it is because of situations I’ve found myself in recently. For whatever reason, I want to make a public appeal to my fellow marketers and communications professionals to strike the word “inconvenient” from their commercial lexicon.  I’m sure you’ve encountered the use of […]

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Office in a Basket

What a wonderful design for an office building. Certainly unique. Unexpected. And a beautiful brand statement for the company which resides within, The Longaberger Company. This photo is from a book called Crazy Art. More information on the building here.

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The “Hidden” Sculpture

This is a demonstration of the power of a great idea, well executed. Made up of 50 ten-metre high laser-cut steel plates, it pays tribute to Nelson Mandela. It is located in the place that Mandela was arrested in 1962, beginning his 27 years of incarceration. The sculptor: Marco Cianfanelli, of Johannesburg       Standing […]

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A Deal with the Data Devil

One of the most significant changes in marketing is the ability to observe people’s behaviour. It is significant because what people say they do can be quite different from what they actually do. “Behavioural tracking” has caused some concern among consumers and, at times, hysterical panic by privacy advocates. Some say it is “1984” come […]

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Marketers & Accountants

A marketer walks into a room filled with accountants . . . No, its not a joke. This month I had that very experience when I participated in the CPA Congress. The congress is an annual education and information series of events organised by CPA Australia and held throughout Australasia. In Melbourne and Sydney I […]

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A hotel discount for drug dealers

I recently stayed at the beautiful Sydney Hotel. As I checked in I noticed several small cards on the front desk with a simple message, “payments made by credit card incur a 1.5% service fee”. The same message is seen upon checkout. 1.5% is a small amount, isn’t it? Apparently it is not small enough […]

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Mark Tweet ?

If Samuel Clemens were alive today, might he have chosen “Mark Tweet” as his pen name rather than Mark Twain? The famous American writer is quoted nearly everywhere. His observations and opinions are delivered in concise, witty and thoughtful phrases, many of which are 140 characters or less. Consider this very short sampling: “Get your […]

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The edifying prose of Robots

Robots can be your biggest fans. They are effusive with their praise and stingy with a negative word. I discovered this when I opened this blog to comments. Robots, it turns out, are avid readers of blogs and prolific with their comments. I suspect it is because their comments include a link to a site […]

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